Design
Discover how GovTech drives human-centred design approaches that put people's needs at the heart of building impactful digital Government services.
Last updated 8 July 2025
Activating human-centred design at the heart of building Government digital services
The Design Practice is on a mission to make lives better for citizens, businesses, and the public sector by activating human-centred design as a core organisational capability in GovTech. We believe that technology can be a force for public good by putting people at the heart of what we do.
We deliver on this mission by growing deep capabilities in human-centred approaches to put people’s needs at the heart of building Government digital services that address the problems of today and the future. We also support our mission by championing the growth of our designers as well as best practices and standards that guide the development of usable, accessible and impactful digital services. If this resonates with you, partner with us!
What we do
The Design Practice focuses on:
Elevating Design as a core strategic partner in the development of Government products and services
Support the growth and capabilities of Designers working within Public Sector
Establishing and maintaining world-class Design practices and standards across Government
Exploring, experimenting and leveraging on emerging technology in products and workflows using a human-centered approach
Our work and initiatives
Our initiatives span from talent development to cutting-edge product innovation, all in pursuit of our mission to design better government services:
Define and enable design excellence through development of design standards, playbooks and measuring practical user impact metrics
Enable a design-driven culture through showcasing success stories of design-led initiatives across Government
Enable high-performing design teams through facilitating knowledge sharing and developing clear career schemas and progression pathways
Empower and supercharge designer workflows through piloting of AI-assisted design tools
Bridging intersections of design, front-end development and AI through experimenting with new design workflow and growing designer capabilities
Exploring the intersections of human-centered design and responsible AI
Who we work with
Government Agencies seeking to grow deeper design capabilities
Government Product teams that want to level up the products through better user research and service design
Industry partners at the forefront of design and innovation
Academic institutions looking at the future of design education and innovation
Let’s work together
Partner with us if you are keen to grow Design capability within the Government, develop our Design workforce, champion and contribute to our Design standards and playbooks or explore cutting-edge design technology use cases. Let’s meet and discuss how we could work together.
Meet the team
“Impactful Government Digital Services don’t just happen by accident, it happens by Design. The Design Practice is a solid team that doesn’t just talk about good design, they practice it.”
- Immanuel Goh, UX Designer, Design Practice
“Magic happens when you put users first and figure out the real needs to be solved. Design Practice is where the magic happens and is made into reality; I’m glad I’m working with this awesome bunch!”
- Alicia Lee, UX Designer, Design Practice